diff --git a/qmake/generators/xmloutput.cpp b/qmake/generators/xmloutput.cpp
index f7fa547a75a..c868021f2be 100644
--- a/qmake/generators/xmloutput.cpp
+++ b/qmake/generators/xmloutput.cpp
@@ -179,7 +179,7 @@ XmlOutput& XmlOutput::operator<<(const xml_output& o)
         break;
     case tTagValue:
         addRaw(QString("\n%1<%2>").arg(currentIndent).arg(o.xo_text));
-        addRaw(QString("%1").arg(o.xo_value));
+        addRaw(doConversion(o.xo_value));
         addRaw(QString("</%1>").arg(o.xo_text));
         break;
     case tValueTag: